& Other Stories

Creative Lead on the launch of & Other Stories on ASOS. The campaign documents the unplanned moments between three friends on a last-minute summer get away. The aim was to capture the buzz and energy that comes with trying something new for the very first time and tap into those unexpected moments that could never be recreated.

A 360 campaign that included hero assets, shot on location, a dark social media launch, postcard & poster series and an influencer dinner. 

Photographer: Lotte Van Raalte

The campaign was shot on location in Lanzarote with Amsterdam based Photographer Lotte Van Raalte who was able to bring the true essence of a summer to life through these beautifully candid images. 

We printed a series of 200,000 postcards that were sent in packages to the brands premier customers in France and the UK. These were made up of six different designs. We also targeted influencers with dark social prior to the launch with 20 personalised digital postcards.

We hosted a spring sunset dinner at Rochelle Canteen in East London. Working with Set Designer, Penny Mills we designed a space that mirrored the aesthetic of the campaign shoot and embodied all of the feelings that summer brings.

Once the campaign was launched we used the product focused shots with the ‘click to buy’ feature on Instagram which made for a faster and smoother shopping experience.