Go Love Yourself
Creative Lead on the global campaign re-launch of the brands iconic body butters.For the launch of our best ever, bestselling Body Butters we wanted to encourage customers to take the time to (re)connect with their bodies and embrace even the parts of themselves that they neglect, reject or consider imperfect... in fact, every single inch of their beautiful, physical selves. And there is no better way to do this than scooping, spooning and slathering on dollops of our glorious Body Butter range.Photographers: Iringo Demeter & Katie HammondDOPs: Toby Weston & Amelia Hazlerigg
The art direction playfully, joyfully and viscerally celebrated all body types, skin types and ‘unexpected’ angles and brought to live the endless possibilities of time spent alone, just you and your beautiful body.
The hero stills and video content were used across all digital assets including homepage, CRM, PLP pages banners, as well as paid and organic social.
ManifestoDry bits. Curvy bobs. Wobbly nooks. Hairy crannies.We want everyone to feel connected with every single inch, ounce and crevice of that beautifully unique body. So, grab a tub of Body Butter. Scoop, spoon, smooth, smother and slather it on. Don’t be shy.Seriously. Loving yourself never felt this good.
Moving image
We wanted to create a brand video that celebrates all body types and body parts, synching powerful onomatopoeic language with playful, visceral images of skin and texture application.Fluid, abstract movements gave the creative a more conceptual look and feel, emphasising that we wanted women to rediscover and reconnect with every inch of their bodies in unique ways.