Go Love Yourself
Creative Lead on the global launch campaign for the brand’s iconic Body Butters. This campaign was designed to inspire customers to take a moment to (re)connect with their bodies—embracing every inch of themselves, including the parts they may neglect, reject, or see as imperfect. Because true self-love means celebrating the whole, beautiful, physical self.
And what better way to do that than by scooping, spooning, and slathering on the rich, indulgent Body Butter range? The art direction brought this vision to life with a playful, joyful, and visceral celebration of all body types, skin tones, and ‘unexpected’ angles—showcasing the endless possibilities of time spent alone, just you and your beautiful body.
Manifesto
Dry bits. Curvy bobs. Wobbly nooks. Hairy crannies.
We want everyone to feel connected with every single inch, ounce and crevice of that beautifully unique body.
So, grab a tub of Body Butter. Scoop, spoon, smooth, smother and slather it on.
Don’t be shy.
Seriously. Loving yourself never felt this good.
I set out to create a brand video that celebrated all body types and body parts, blending powerful onomatopoeic language with playful, tactile imagery of skin and texture application. Fluid, abstract movements added a conceptual touch, inviting women to rediscover and reconnect with every inch of their bodies in a way that felt personal, intimate, and uniquely their own.
Creative Lead: Jodie Morgan
Lifestyle Photographer: Iringo Demeter
Still Life Photographer: Katie Hammond
DOPs: Toby Weston & Amelia Hazlerigg