Fresh Nude Foundation
Creative Lead on the global campaign launch of Fresh Nude Foundation. The brief was to strengthen our position as an all-inclusive make-up brand that creates natural, efficacious make-up. 
To all the girls and boys that never saw anyone like them in the magazines and grew up thinking they were too light, too dark, too deep, too different. We see you and we are creating this space for you to fall back in love with your skin – your gorgeous, unique canvas. Let’s smash down a few walls and make more room for everybody.
The hero stills and video content were used across all digital assets including homepage, CRM, PLP pages, banners, as well as paid and organic social.
Video
Shot on both film and digital, we captured our six hero talent on set in a series of BTS style videos being authentically themselves. The content captured was not scripted, but candid, just like the people in the videos. The final edits touch on each of the talents own personal journeys, as well as the beauty industry and how they feel they fit into it.
We created a graphic identity that could flex across both digital and print. We wanted to create a seamless, multiple image design that highlighted the radical inclusivity of this product. We also wanted to break away from a typical headline and sub-line approach and felt that the final layout meant that the talent were at the forefront of this campaign.
Photographer: Francesca Allen
DOP: Kiefer Passey
Stylist: Issie Gibbons
MUA: Erin green
Hair: Roku Poppongi