ASOS Design

A trend-led campaign to celebrate the launch of ASOS DESIGN. Putting self-expression at the forefront and always being inclusive we wanted to show our audience that they could explore all sides of their style day after day and night after night in ASOS DESIGN. 

A full 360 campaign which included three short films, online assets including a bi-weekly homepage refresh, digital banners, paid & organic social, 24hr influencer takeover & fly poster campaign. 

Photographers: Sam Wilson & Daniel Regan

Working with Amsterdam based Director Sam De Jong we produced three trend led videos that embodied an array of talent from both both London and LA, each going about their day to day lives from morning until night. The fast paced, choppy edit reinforces the idea that the possibilities are endless with ASOS DESIGN.

We wanted our audience to come away thinking, ‘ASOS gets me’. While ASOS DESIGN will be the brand that works hardest in their wardrobes, we didn’t want them feeling they’re going to look like everybody else – the campaign was designed with individuality in mind.

To extend this campaign further we also targeted the student sector with both the digital campaign and a physical fly posting campaign which ran in three major UK cities. We wanted to target students around these busy campus areas as a teaser for a physical student activation that was launched later in the year.