BELSTAFF HOLIDAY CAMPAIGN
For Belstaff’s holiday campaign, I was tasked with creating a visual concept for the Christmas season designed to work seamlessly across the brand’s digital and in-store channels. The challenge was to strike a balance between a festive, yet refined aesthetic, that stayed true to Belstaff’s core identity - avoiding any cliché visual tropes. The concept needed to capture the brand’s bestsellers as timeless investment pieces, showcasing their quality and durability. 
VISUAL DIRECTION
I developed the ‘Winterverse’ concept, an industrial, frozen space where products were showcased as icy works of art, to emphasise their robustness against the winter cold. Collaborating with set designer Thomas Bird, we carefully curated and styled each set to bring to life the qualities of each garment. We ran ice tests to ensure the garments could endure the freezing cold while remaining visually impactful in the final photography.
SOCIAL ANIMATION
We wanted to create a 3D asset for both the holiday and the new year period that extended the winterverse. The purpose for this asset was to be used on emails and to send out to our top tier customers as a thanks for supporting the brand.
Photographer: Michael Bodiam
Senior Art Director: Jodie Morgan
Set: Thomas Bird
Production: Belstaff
Video: James Dougan
Retouch: Post Apollo
Animation: Jace Harrison Crowley