The Body Shop
Creative Lead on global self-love campaign. The campaign focuses on body care solutions that derived directly from customer issues around body insecurities leading into summer. We wanted connect with our customers and inspire them stop stressing about lumps, bumps, stretch marks and scars and instead get naked and feel confident in their skin. Photographer: Jouke Boss 
By having both a lifestyle and product lead creative approach we were able to marry up more personal and relatable issues with products that will help you feel amazing from the inside out. The casting included real women who are already advocates of the brand and fearless in their skin.
