MONOLITHIA AW23
Set against the otherworldly landscapes of Lanzarote, the campaign follows three individuals navigating rugged rocks and ravines, each on a personal journey toward a monolithic sculpture in the desert. I wanted to explore the interplay of past and future, capturing a sense of discovery and transformation that echoes the collection’s deep connection to both heritage and innovation.
VISUAL DIRECTION
I wanted the campaign to be shot from graphic, exaggerated angles, immersing the models in the landscape. The visuals, a mix of group and individual stills and videos, were designed to evoke the feeling of a journey through unfamiliar terrain. The final assets included a hero brand film, 10 social-first video edits, and 25 campaign stills.
ROLLOUT PLAN
The campaign spanned a three month rollout across site, social, paid and organic media and OOH across Spain.
Senior Art Director: Jodie Morgan
Brand Director: Jodie Harrison
Photographer: Daniel Beleiu
Director: Ilan Lampl
Stylist: Stephen Mann
Styling Assistant: Guy Miller
HMU: Julia Wren
Production Agency: The Curated